Owner Terry Burger and A&W Drive-In in Bay City don't consider themselves rebels. But in producing their own coney dog sauce each morning, they not only break rules, but help deliver success. The A&W Drive-In, located at 301 Lafayette in Bay City, ignores the A&W pre-packaged coney dog sauce, instead making their own homemade sauce each day. Burger, who owns the seasonal restaurant along with his wife Penny, said that he breaks the rules because his customers enjoy the sauce. "That's the important thing is making the customers happy," Burger said. "When A&W did decide on their own sauce, it would be difficult to change in the marketplace when your customers are used to one thing.
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