Bay City Commission may put hold on some digital billboards

A digital billboard in downtown Bay City will wait at least six months if the Bay City Commission approves a moratorium on them Monday night. Specifically, the resolution applies to off-premise advertising billboard signs. Digital signs that belong to the businesses on whose property they sit would not be affected. Lamar Outdoor Advertising has filed sign permit applications with the Bay City Planning Department, asking to replace its existing poster-type billboard at the northwest corner of Washington Avenue and Third Street with a new color LED digital display. The city denied the request because off-premises advertising signs — billboards — no longer are allowed in C-3 Central Business District zoning. The billboard was there before the zoning changed, so it is permissible in its current form as a legal but nonconforming sign.

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